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desert bar display at a private london event in an high end book store

Maison Assouline, Piccadilly

Indulgence Bar®

Assouline is the World's first luxury brand on culture. Their store in Piccadilly is a one-of-a-kind, selling the most beautiful books and special editions alongside unique interiors in amongst a beautiful bar and luxury space, an ideal location for an event space and a perfect brand to build an Indulgence Bar® around.

desert bar including a book made of cake at an event in an high end book store

The Details

a tower of gold and brown macarons on a desert bar at a private london event in an high end book store
a human body statue made out of cake at a private event in london

We literally re-created a selection of books and other fabulous resident artefacts. Our interpretation included a revolving chess set, leopard print cake stand and a statue, all out of cake.

a book made of cake on display at a private london event in an high end book store

The first book created and published by founders, Prosper & Martine Assouline was this, La Colombe d’Or, a hotel and restaurant in the South of France known all over the world as a privileged place where the Provençal art de vivre goes hand in hand with an astonishing private collection of modern art. It was our job to now create an edible version of the book!

luxury desert cakes and cookies at a private london event in an high end book store

We managed to absorb the vibrant colours of the room into our mini sweet treats with a branded gold edged cookie thrown in for good measure. Cocktails and sweet treats. A classic combination!

a selection of autumnal coloured macarons encased in a cloche on a desert table
a luxury gold flower made out of sugar encased in a cloche at an event in london

Browns, golds, bronzes and dark reds encased macarons and sugar flowers.

a brown gold and orange macaron tower on a desert table display in london

The beautiful shimmer of the macarons.

cake statue of a torso at a private london event in an high end book store

A deliciously light and moist vanilla sponge cake carefully carved into this work of art, inspired by the statue inside Maison Assouline. Anything can be made of cake, very subtly too.

chess board on a desert station made out of cake
old fashioned black and white picture design on oval shaped cookies wrapped and tied with a bow

Now who would have thought that a game of chess using chocolate covered baby oreos would be so deliciously entertaining? The monogram cookies were inspired by high fashion of the 50s and 60s.

books made out of cake on display at a luxury event in london
bespoke statue of a human torso made out of cake with old fashioned style cookies on a desert station

Creating this fully edible Indulgence Bar® was an amazing experience, not only for the GC Couture team but for Maison Assosuline's guests at this private event.


Wedding Cake: GC Couture
Venue: Maison Assouline
Catering and Production: Blue Strawberry
Event Management: RWS
Flowers: The Flower Fashion
Bar Management: Philoxenia Events
Drinks Sponsor: Veuve Clicquot

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